Email marketing is a crucial component of any B2B (business-to-business) marketing strategy, particularly in the education sector. However, with so many emails being sent every day, it can be challenging to ensure that your emails are being delivered to the intended recipient’s inbox and not getting flagged as spam. In fact, according to recent market analysis, up to 21% of legitimate emails never make it to the recipient’s inbox due to spam filters.
In today’s digital age, email has become a primary mode of communication for businesses. However, with the rise in email marketing, spam filters have become increasingly strict, making it difficult for legitimate B2B schools emails to reach their intended recipients. In fact, according to recent market analysis, over 20% of legitimate business emails end up in the spam folder, resulting in lost opportunities and revenue.
What is SPAM?
SPAM refers to unwanted and unsolicited messages sent via electronic communication channels such as email, text messages, social media, and instant messaging platforms. These messages are usually sent in bulk and often contain deceptive or fraudulent content aimed at tricking recipients into taking some action or disclosing personal information.
According to a report by Statista, as of February 2021, the global spam email rate was 46.4%, which means that almost half of all emails sent around the world were spam. This highlights the severity of the problem and the need for effective spam filtering and prevention measures to protect users from the negative impact of spam, such as wasted time, lost productivity, and increased cybersecurity risks.
What Exactly is Spam Filter?
A spam filter is a software or system that helps to prevent unwanted or unsolicited emails from reaching a user’s inbox. It uses various techniques to identify and block spam messages, such as content analysis, sender reputation checks, and email authentication.
Here are Some Common Spam Filtering Techniques:
- Content Analysis: The filter examines the content of the email to see if it contains any known spam phrases or keywords, such as “get rich quick” or “earn money fast.”
- Sender Reputation Checks: The filter checks the sender’s IP address or domain name against blacklists or whitelists of known spammers or trusted senders.
- Email Authentication: The filter checks if the email is authenticated using SPF (Sender Policy Framework) or DKIM (DomainKeys Identified Mail) to ensure that it is not spoofed or forged.
- Machine Learning: The filter uses artificial intelligence and machine learning algorithms to learn from previous spam messages and improve its accuracy over time.
Spam filters have become increasingly important in recent years, as the volume of spam emails continues to rise. According to a report by Statista, as of February 2021, spam emails accounted for 53.95 percent of all email traffic worldwide.
Examples of spam emails include unsolicited commercial emails promoting products or services, phishing emails that attempt to steal personal information, and malware-laden emails that contain malicious attachments or links. A study by Symantec found that phishing emails accounted for 1 in every 3,722 emails sent in 2020, while malware-laden emails accounted for 1 in every 2,276 emails.
5 Tips to Avoid Spam Filters in your B2B School Marketing:
- Use a Reputable Email List Provider
One of the most effective ways to avoid spam filters is to use a reputable email list provider such as SchoolsEmailList. They have a dedicated team, resources and expertise to ensure that your emails are delivered to your intended recipients’ inboxes and not flagged as spam. They also guarantee you high email deliverability rates and help you deliver your marketing messages to potential prospects.
- Segment your Email List
Segmenting your email list involves dividing it into smaller groups based on factors such as demographics, interests, or past behaviors. By doing so, you can personalize your email content and ensure that it is relevant to each recipient’s specific interests. This can increase engagement rates and reduce the likelihood of your emails being flagged as spam.
- Avoid using Spam Trigger Words
Certain words and phrases, such as “free,” “guaranteed,” or “limited time offer,” can trigger spam filters and cause your emails to be flagged as spam. To avoid this, it’s important to carefully choose your words and avoid using these spam trigger words in your subject lines or email content.
- Ensure your Email Content is High-quality
Spam filters are designed to identify low-quality or suspicious email content. To avoid being flagged as spam, it’s essential to ensure that your email content is of high quality, free from spelling or grammatical errors, and includes relevant and valuable information for your recipients.
- Use a Double Opt-in Process
A double opt-in process involves requiring new subscribers to confirm their email addresses before being added to your email list. This can help ensure that your email list only includes engaged and interested recipients, which can increase the likelihood of your emails being delivered and reduce the risk of being flagged as spam.
End Point:
Delivering B2B school emails to recipients’ inboxes is essential for successful School marketing campaigns. To avoid SPAM filters, it is important to comply with email marketing best practices, such as obtaining permission from recipients, segmenting your email list, using a reliable email list provider, and creating relevant and engaging content. Additionally, it is important to stay up-to-date with email marketing trends and changes in email filter algorithms to ensure that your emails continue to land in the inbox rather than the SPAM folder. By following these guidelines, you can improve your email deliverability and increase the effectiveness of your B2B school email marketing campaigns.
