5 Ways of Storytelling in your B2B School Marketing

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5 Ways of Storytelling in your B2B School Marketing

There was a young boy named Jack who loved to play video games. He spent countless hours immersed in virtual worlds, battling monsters, and saving princesses. His parents, worried about his lack of social interaction and academic performance, decided to enroll him in a coding camp.

At first, Jack was hesitant. He didn’t want to give up his precious video game time. But as he started learning how to code, he discovered a whole new world of possibilities. He learned how to create his own video games, and even started collaborating with other students on projects.

As Jack’s skills grew, he became more confident and began to see the practical applications of coding beyond just gaming. He realized that he could use his skills to solve real-world problems, and even create his own business someday.

The story of Jack highlights the importance of providing children with opportunities to explore and develop skills beyond their immediate interests. If you’re a B2B school marketer, this story can serve as a powerful tool to highlight your offerings and inspire educational institutions to equip students with a comprehensive education that readies them for what lies ahead. By highlighting the practical applications of the skills students learned in your services, you can show prospective clients that your products are not only academically rigorous, but also relevant to the needs of the modern world.

How Storytelling is Crucial in B2B School Marketing?

Storytelling is crucial in B2B school marketing for a variety of reasons, such as:

  1. Storytelling Engages Potential Customers: According to a study by OneSpot and The University of Oregon, storytelling can increase the amount of time potential customers spend on a website by 40%.
  2. Stories can Increase Brand Recall: A study by the University of Southern California found that stories are up to 22x more memorable than facts.
  3. Stories are More Persuasive than Data: A study by Stanford University found that statistics are only remembered by 5% of an audience, while stories are remembered by 63%.
  4. Stories can Differentiate your School: A survey by Edelman Berland found that 65% of consumers feel a personal connection to a brand that shares their values, and stories are a powerful way to communicate those values.

Components of Storytelling in B2B School Marketing?

  1. Plot: Develop a storyline that captures your audience’s attention and conveys your school’s unique value proposition. Consider how your school can help solve problems that your target audience may be facing.
  2. Conflict: Every good story has conflict. Highlight the challenges that your school has faced and how you overcame them. This can help build trust and credibility with your audience.
  3. Setting: Set the stage by creating a vivid description of your school’s environment, facilities, and location. This can help your audience visualize themselves as part of your school community.
  4. Call to Action: End your story with a call to action that encourages your audience to take the next step, such as visiting your website, attending an open house, or scheduling a campus tour.

5 Ways of Storytelling in your B2B School Marketing:

  • Share Success Stories:
  1. Share a story about how one of your current students or alumni has become successful. This could include stories of students who achieved success in their careers or those who made a significant contribution to society.
  2. Share success stories of your school’s impact on the community by sharing examples of how it has positively affected people who use its services and products, such as increased productivity at work, less time wasted on commuting, etc.
  • Use Case Studies:

Case studies are a great way to showcase how your school has helped other businesses succeed. You can use case studies as a way of showing off the value of your program and what makes you unique from the rest.

You can also use case studies as a way of showcasing how your school has partnered with other businesses to help them achieve their goals or research objectives.

For Example, if you’re looking for funding for a new initiative in business analytics, then explain how partnering with another institution has helped advance both parties’ goals by increasing knowledge about data management processes (e.,g., trending trends/patterns) across multiple industries/professions etc.

  • Highlight Faculty Expertise:

To showcase your faculty’s expertise, share stories of their research, publications and other achievements. By doing so you can establish yourself as a thought leader in your industry. You can also use this tactic to draw attention to the importance of education in general and higher education specifically.

  • Tell your School’s Story:
  1. Share the history of your school’s key milestones. For Example, if you’re a recent graduate and want to share what makes you unique, talk about how much time it took for you to get from graduation day to today (or whatever else). And don’t forget: include some personal stories here! After all, these are supposed to be human-centered stories as much as they’re data-driven ones—and who doesn’t like hearing about people?
  2. Share the history of your school’s notable achievements such as awards won or other accolades received by current students (e.g., “Top 10 Most Popular College Majors”). This can help generate interest in future classes at this institution because it shows there is more than just learning involved; there’s also fun stuff going on too!
  • Use Visual Storytelling:

Visual storytelling is a powerful way to engage your audience. It can be a way to convey complex information in a simple and memorable way.
You can use videos, photos, and other visual media to tell your school’s story. Visual storytelling can be a powerful tool for making sure that everyone understands what you’re trying to say—and it will help them remember it better than any other method!

As an educational institution, your school is selling a product or service to students and prospective employees. You want them to buy into your brand and become future customers who will pay you money for what you have to offer them. The same goes for any other type of business: if a person buys something from you and then doesn’t pay their bill (or worse yet, doesn’t pay on time), it could result in bad publicity for both parties involved—and that’s not good for anyone involved!

End Point:

The most important thing when it comes to storytelling in your B2B School Marketing is that you need to be clear and concise in your writing. And remember, the goal of any message is for people to take action on what you’re sharing with them.

Your audience wants clarity, so take the time to make sure your story is something they can understand easily. Don’t just cram a bunch of information into one sentence; instead, break things down into smaller parts that allow people room to connect with what’s being said by using specific examples or metaphors which will help readers feel more connected with your content.