Crafting a successful B2B cold email for school decision makers is a challenging task that requires both artistic and scientific skills. A captivating subject line, a concise and engaging message, and a clear and inviting call-to-action are all necessary components that must be balanced in order to create an effective email. However, achieving the right tone can be a delicate balancing act. It’s crucial to strike a friendly note while also communicating your message effectively.
Fortunately, you don’t have to go it alone. This blog post will provide you with expert guidance on how to compose a compelling B2B email that will grab your prospect’s attention and encourage them to engage with your message. With these tips, you’ll be able to craft emails that are both informative and enjoyable to read.
School decision makers are busy people. They don’t have time to read your boring email, so you need to make them want to click on it by personalizing it and sending it at the right time. Here’s how:
- Personalize the subject line
The subject line of your B2B email is one of the most important things that you can personalize. It’s also one of the easiest things to overlook when creating an email campaign, so it’s important to take care in making sure it’s perfect.
A study that was conducted by Experian found that customised email subject lines result in a unique open rate that is 29% greater than that of generic subject lines.
The goal here is simple: Make sure your subject line will be read! Your recipient should see something relevant to “School Decision Maker”, not just a boring thing which might help them skip. This way, they know exactly what type of person they’re getting into contact with right away and feel more comfortable opening the email because they already know who sent it (and why).
- Segment your email list
Segmenting your email list is the most important step in customizing a B2B school email campaign. If you don’t segment, then your emails will be delivered to everyone on the list, which can negatively affect open rates and click throughs. You need to choose the right segments for each message before you start sending out those emails.
According to research conducted by Econsultancy, 74% of marketers believe that focused personalisation contributes to increased levels of client engagement. When you segment your email list, you give yourself the flexibility to tailor unique messages to specific groups of receivers based on the activities and interests of those subscribers. This gives you the ability to more effectively communicate with different subsets of your subscribers.
- Here are some tips for segmenting:
Use friendly language and tone when writing emails that target decision makers. A friendly tone means using words like “you” instead of “you.” It also means making sure that each sentence ends with a period or question mark (?). This helps make them feel more personal by showing that you care about them as individuals rather than just another member of your audience who needs something from you today!
Be professional in tone; don’t use slang terminology unless it’s really relevant (e.g., if someone asks what their school’s tuition cost would be). Avoid using profanities either directly or indirectly through puns or other forms of humor (e.g., “I wish we could go away together…”).
- Use a clear and concise message
You’ve to use a clear and concise message. This can be done by making sure that your message is friendly, has a clear beginning, middle and end; uses simple language; and has an eye-catching subject line.
- Use a friendly tone: Your emails should be written in friendly language that is easy for school decision makers (SDMs) to understand. The right choice of words shows that you have taken the time to learn about their business before sending them something they will not like or find helpful.
- Use clear language: When writing your email, try not to use long sentences or complicated phrases—they will only confuse School Decision Makers SDMs! Instead of using big words like “and” or “but” try shorter ones. These kinds of phrases make it easier for SDMs who are struggling with reading comprehension because they’re short enough where someone who doesn’t know much English could still understand what it says without having too much difficulty following along with what’s going on inside those sentences themselves.”
A study conducted by Litmus found that the typical attention span required to read an email is only 11 seconds. Maintain brevity and get to to the point in your communication.
- Provide valuable content
You can use the content of your school email to provide a lot of valuable information. The most important thing to remember is that the content should be relevant and easy to read, understand, share and save.
For example: if you’re sending out an email about how your school offers a unique course in entrepreneurship then make sure the subject line includes “entrepreneurship” or something similar so that it stands out from other emails in their inboxes. You may also want to include some links within this section so that readers can learn more about what you do as an institution (e.g., our website). According to the results of a survey, the vast majority 71% of B2B customers read blogs before making a purchase. Give them information that will make them better buyers of your goods or service.
- Use eye-catching visuals
There are a number of ways to use eye-catching visuals in your emails. The first is to make sure they’re relevant to the topic of your email: If you send an email about student loans, don’t include a picture of another student with their head on a plate (unless this is somehow related). Another option is using images that are relevant to your product or service—for example, if you’re sending out information about free resources for students who want help paying off their debt, then include an image of someone holding up money because “It’s time consuming and expensive.” Finally, use images that relate directly back to who exactly is reading through these emails: In other words: Who would want this info? Will it help them get ahead?
Hubspot found that the open rate for emails containing photos was 42% higher than that of those without. Make your emails more engaging to the eye by include visuals.
- Use social proof
You can use social proof to make your email more convincing, believable and trustworthy. Social proof is a form of peer pressure that makes people feel like they don’t want to ignore you or your message. It’s a way for you to show off how many other companies are already using an email template in the same industry as yours. The more companies out there doing it, the more likely someone will be convinced by what you have to say!
BrightLocal showed that 82% of customers check out internet reviews before visiting a local business. To demonstrate how your product or service benefited other educational institutions, you can use client testimonials or case studies.
- Include a clear call-to-action
The call-to-action is your last chance to grab the reader’s attention before they close their inbox. In order to pull off a successful CTA, you need to make it clear and easy for them to complete the desired action.
Provide a clear link: Make sure that the link in your email is easy for recipients to understand—don’t use too many words or use unusual capitalization or punctuation (unless absolutely necessary).
Use specific language: When writing CTAs, keep in mind who will be reading this message and what kind of audience you’re targeting with it so that you can tailor what type of copy works best based on those factors.
Customize based on where people are reading from (long form vs short form): Consider whether someone would open up an email marketing campaign if they received one from an institution like yours? If so, then think about how much detail should go into each message depending on where people are getting them from (e-newsletters vs social media posts).
An analysis conducted by Campaign Monitor found that emails with a single CTA boost clicks by 371% and sales by 1617%. Make it obvious what you want the recipient to do by including a large button or link.
- Test and optimize your emails
In the education marketing industry, email marketing is an effective way to reach school decision makers. However, blindly sending out emails without testing or optimizing them can lead to poor results. It is important to conduct A/B testing to determine the best subject lines, email content, call to action, and other elements that impact open and click-through rates. Testing emails can improve the quality of emails, resonate with the target audience, and increase engagement rates. Optimizing emails involves making changes to improve their performance by making the email visually appealing, tweaking the copy, or segmenting the email list.
By testing and optimizing emails, marketers can ensure that their messages are received and acted upon by school decision makers. It is important to make emails stand out by crafting compelling subject lines, creating engaging content, and providing a clear call to action. School decision makers are typically busy individuals who receive numerous emails every day. By taking the time to test and optimize emails, marketers can increase the chances of reaching these decision makers and achieving their marketing goals.
According to research conducted by Ascend2, testing and optimization are at the top of the list for the majority of marketers looking to boost email open and click-through rates. See what works best by trying out various subject lines, messages, and formats.
- Send emails at the right time
Sending emails at the right time is an essential part of your email marketing campaign. You want to send emails that are relevant, timely and targeted. If you send out a lot of messages on a regular basis, it can be easy for people to get spammy or uninterested in them.
To make sure that your emails stand out from the competition and get opened by decision makers, follow these tips:
Send emails during specific hours of day (8 am-5 pm). People are more likely to respond if they’re not distracted by other tasks like work or school obligations.
Use special offers or discounts when possible—giving away free samples, coupons or incentives may entice someone who’s already interested in your product/service but hasn’t made up their mind yet!
GetResponse found that Tuesdays and Thursdays have the highest open rates for business-to-business emails sent between 10 a.m. and 2 p.m. When determining what time of day to send an email, keep the recipient’s time zone and availability in mind.
- Follow up and nurture leads
When you have a lead, it’s important to follow up with them. This can be done in several ways:
Send a personal email. The best way to ensure that your school emails are read is by sending an individualized message from someone who knows the decision maker and their needs as an educator or student. You should also include links or resources that will help them make a decision on which school would be best for them, since many people don’t want to go through all the trouble of figuring out which schools are good ones at first glance (and then having their friends say “no”).
Send thank you emails after receiving responses from leads who’ve decided against attending your organization’s event/event series/conference/etc., so they know there was nothing wrong with what they were offering! Send goodbye emails after sending out invitations for an upcoming event; these messages give attendees closure while letting them know how much time has passed since last contacting each other. Send welcome messages before sending out invitations; this helps set up expectations between participants so everyone knows what’s expected when arriving at events together.
A lack of lead nurturing is responsible for the failure of 79% of marketing leads to become closed sales, found a report by MarketingSherpa. Maintain interest in your sales funnel by following up with leads and providing them with more resources or information.
End Point:
Your school email marketing efforts can be improved by following these top tips. While your message may be focused on a certain audience, there are ways to customize it to include everyone in that group and make it more effective. The content should be clear, concise and well-written so that decision makers see why their schools may be a good fit for your business. You should also provide visual content such as infographics or images that help convey more information about the services or products offered from your company. And finally, you should always follow up with leads who have not responded after being contacted via email by sending them nurturing emails about upcoming events where they can get involved with others like themselves in order for an even better chance at success!